The Art of Looking Sideways by Alan Fletcher
The Art of Looking Sideways by Alan Fletcher PDF, ePub eBook D0wnl0ad
"The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.
This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.
The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.
"From reader reviews:
John Judge:
Reading a guide tends to be new life style in this particular era globalization. With looking at you can get a lot of information which will give you benefit in your life. Having book everyone in this world may share their idea. Books can also inspire a lot of people. Plenty of author can inspire their very own reader with their story or their experience. Not only the storyline that share in the textbooks. But also they write about the knowledge about something that you need case in point. How to get the good score toefl, or how to teach children, there are many kinds of book that you can get now. The authors nowadays always try to improve their proficiency in writing, they also doing some research before they write on their book. One of them is this The Art of Looking Sideways.
James Jones:
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Willis Newby:
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